warning


Warning. The editorial policies of Facebook allow for the promulgation of fake or deliberately inaccurate information presented as news. If you have your own account on Facebook, you may be served with fake or deliberately inaccurate information presented as news.

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Here is an example (screenshot from Facebook, 12/9/2016):

Dear Facebook,
Who paid for this?
fake


Making an analogy with print media, it reads kind of like a National Enquirer headline. But, it was shown on a Facebook page as part of somebody's paid make-fun-of-the-Clintons advertising campaign.

This particular example is obviously fake to many users, but not necessarily to all users. The point is this: Facebook users need to make the effort to identify each news-like item as fake, or not, because Facebook itself is not making the effort.