Who paid for this?
This particular example is obviously fake to many users,
but not necessarily to all users.
The point is this:
need to make the effort to identify each news-like item as fake, or not,
because Facebook itself is not making the effort.
Much of this is done through Facebook dark posts, which are only visible to those being targeted.
In the course of the 2016 election, the Trump campaign ended up relying on three voter databases: the one supplied by Cambridge Analytica, with its 5,000 data points on 220 million Americans including, according to its website, personality profiles on all of them; the RNC’s enhanced Voter Vault, which claims to have more than 300 terabytes of data, including 7,700,545,385 microtargeting data points on nearly 200 million voters; and its own custom-designed one, called Project Alamo, culled in part from the millions of small donors to the campaign and e-mail addresses gathered at rallies, from sales of campaign merchandise, and even from text messages sent to the campaign. Eventually, Project Alamo also came to include data from the other two databases.
A principal force behind these various strategies was Brad Parscale, who served as the digital director of the Trump campaign from the primaries through the general election and who in the late spring of 2016 hired Cambridge Analytica as part of this effort.
While it may not have created individual messages for every voter, the Trump campaign used Facebook’s vast reach, relatively low cost, and rapid turnaround to test tens of thousands and sometimes hundreds of thousands of different campaign ads. According to Issie Lapowsky of Wired, speaking with Gary Coby, director of advertising at the Republican National Committee and a member of Trump’s digital team: